The Cold Start Problem

Using Network Effects to Scale Your Product

By: Andrew Chen

Write A Review

Paperback | 6 April 2023

At a Glance

Paperback
400 Pages

Dimensions(cm)
19.5 x 12.8 x 2.5

Paperback

$31.99

or 4 interest-free payments of $8.00 with

or

Ships in 15 to 25 business days

''A true Silicon Valley insider'' Wired

Why do some products take off? And what can we learn from them?

The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.

Now, one of Silicon Valley''s most esteemed investors uncovers how any product can surmount the cold start problem - by harnessing the hidden power of network effects. Drawing on interviews with the founders of Uber, LinkedIn, Airbnb and Zoom, Andrew Chen reveals how any start-up can launch, scale and thrive.

_

''Chen walks readers through interviews with 30 world-class teams and founders, including from Twitch, Airbnb and Slack, to paint a picture of what it takes to turn a start-up into a massive brand'' TechCrunch

''Articulates the stages that every product must go through to be successful . . . and illustrates what companies need to do to achieve them'' Forbes

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $89.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.