The Centre Brain

5 Prompts To Persuasive Power

By: Steve Adams

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Paperback | 20 July 2017 | Edition Number 1

At a Glance

Paperback
172 Pages

Dimensions(cm)
1.98 x 1.29

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Vital reading for anyone who wants to create communications that cause people to act.'
Matt Barlow, CEO, CAP

When facing a red light, what can you say to turn it green?

Hooking an audience? Sweating in a job interview? The results of what you say aren't coincidence. Whether you persuade, or not, is down to whether you use the right prompts.

The Centre Brain - the body's action centre - responds to what it hears. And, if the right prompts are used, the brain can be persuaded to act. This book explains why your communication works, or doesn't. Why you prompt action, or don't.

The result of a 20-year quest to discover what prompts action, this book offers readers a glimpse into the story behind their stories. Combining psychological insight, real-life experience and inspiring application, this book will empower you to really make the most of your message.

'This book will help you get to the heart of what makes people and their communication persuasive.'
Ram Gidoomal CBE, international businessman

Author approaches the topic of communication with confidence and authority, having led seminars on the subject for over seven years. Dynamic author with great platform, regularly invited to speak at events and run seminars both inside and outside of the church. Genuinely new subject matter with theory backed up by practice. Popular level title which will appeal to those of all faiths and none, at the same time demonstrating how Jesus' communication provides the perfect example for message sharing today. Potential endorsements from Pete Greig, Tearfund and other well-known names in the business world.

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