__________'Essential reading' Rolling Stone'A must read. The best bit of literature currently out there on Kendrick Lamar' VICE __________
Kendrick Lamar is at the top of his game.
He has been described as perceptive, philosophical, unapologetic, fearless, and an innovative storyteller whose body of work has been compared to James Joyce and James Baldwin.
He is a visionary who will go down as history as one of the most important artists of all time.
But what's so striking about Kendrick Lamar, aside from his impressive accolades, is how he's effectively established himself as a formidable opponent of oppression, a force for change. Through his confessional poetics, his politically charged anthems, and his radical performances, Lamar has become a beacon of light for many people in America.
The Butterfly Effect not only Lamar's powerful impact on music but also on our current society, especially under the weight of police brutality, divisive politics, and social injustice. This is the extraordinary, triumphant story of a modern lyrical prophet and an American icon who has given hope to those buckling under the weight of systemic oppression, reminding everyone that through it all, "we gon' be alright".
__________
'By the end of listening to his first full album, I felt like I knew everything about him. He brings you into his world with his lyrics in a way that really paints a clear picture' Eminem
'I love everything about his music. I can literally listen to his music and become a kid growing up with all the struggles in the inner city, but at the same time [learn] all the lessons it taught that we use as men today.' Lebron James
'Kendrick Lamar understands and employs blues, jazz, and soul in his music, which makes it startling. His work is more than merely brilliant; it is magic' Toni Morrison
'Lamar is a man living on a real and metaphorical peak, with one eye trained on the heavens, the other searching for stories in the valley below' Guardian Industry Reviews
Kendrick Lamar is the most creatively captivating rapper of the past decade. This means inspecting and placing into context his profound legacy is nothing short of a gargantuan task. Fortunately for us, Marcus J. Moore exists. His writing has never been sharper, never been more concise, never been more insightful than it is here.
This book is smart, confident, and necessary. - Shea Serrano
I have a great amount of gratitude for
The Butterfly Effect and the triumph of chronicling one of our great artists while they're still here with us.
Marcus J. Moore is thoughtful, incisive, and generous in this work, and
The Butterfly Effect will hopefully set a blueprint for how we honor the brilliant and living - Hanif Abduraqib
The Butterfly Effect is much more than a biographical look at the voice of hip hop's new generation. It's an analytical deep dive into the life of that good kid whose m.A.A.d city raised him, and how it sparked a fire within Kendrick Lamar to change history. Through thoughtful prose, strong investigative research, and a deep passion for the subject matter, Marcus J. Moore paints a picture of Kendrick that anyone can admire. - Kathy Iandoli
Marcus J. Moore's look at Kendrick Lamar
beautifully illustrates the power of the word and the great value it holds in the community that birthed hip hop. Therein, we all better understand and appreciate why Black lives -- and rhymes -- matter. - Sacha Jenkins
