The Business of Research

RCA and the VideoDisc

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Paperback | 17 July 1989

At a Glance

Paperback
274 Pages

Dimensions(cm)
22.86 x 15.24 x 1.58

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The story of the RCA VideoDisc is a rare inside look at a company and the way it conducts the complex process of science-based innovation. For nearly fifty years the RCA name was synonymous with innovation in the industries it helped to build - radio and television broadcasting and manufacturing, and electronics. This book, first published in 1986, presents an absorbing account of how RCA shaped a sophisticated consumer electronics technology in a research and development effort that spanned fifteen years. We see how the company's history, its structure, its technical capability, and its competition all influenced the choices that were made in moving VideoDisc from laboratory to development group to market, and ultimately to withdrawal from the marketplace. Graham's book seeks to examine the nature of science-based innovation as a management problem. It also describes the complex workings of a large corporate R&D organization and the relationship that exists between it and the other components of a major diversified corporation. Above all RCA and the VideoDisc shows that there is nothing innate about the ability to innovate technologically.

Industry Reviews

"The history she presents is essentially a tale of management. Yet it will be valuable to historians of technology in heightening our sensitivity to corporate policies and politics that affect the conduct of industrial R&D." Technology and Culture "Margaret Graham offers an absorbing insider account of a technological innovation that went wrong." The Philadelphia Inquirer "The history she presents is essentially a tale of management. Yet it will be valuable to historians of technology in heightening our sensitivity to corporate policies and politics that affect the conduct of industrial R&D." Technology and Culture

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You Can Find This Book In

Non-Fiction Engineering & Technology Electronics & Communications Engineering Communications Engineering & Telecommunications Television Technology Business & Management Ownership & Organisation of Enterprises History Regional & National History History of the Americas Earliest Times to Present Day 20th Century History from 1900 to 2000

Post War 20th Century History after 1945

Editors+ preface
Preface and acknowledgements
Introduction
Selectavision VideoDisc: opportunity and risk
David Sarnoff: industrial entrepreneur
Research as prime mover
Laboratory as entrepreneur: videoplayer research begins
Selectavision Holotape: RCA+s professional innovation
Everything ventured
All in the family
VideoDisc in the public eye
RCA+s +Manhattan Project+
On the market
Managing R&D: lessons from RCA
Appendix
Notes
Index
Table of Contents provided by Publisher. All Rights Reserved.

The Business of Research

RCA and the VideoDisc

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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