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The Briefcase Effect : Your Personal Brand Action Plan: For the Curious and the Courageous - Vinisha Rathod

The Briefcase Effect

Your Personal Brand Action Plan: For the Curious and the Courageous

By: Vinisha Rathod

Hardcover | 17 June 2025

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Your essence isn't something you earn.

It's something you own.

This is your soulful, strategic guide to building a personal brand that feels as good as it looks - crafted for the ambitious but burnt out professional, the too-much woman, the person who's scared to be seen or the quiet leader ready to align.

Vinisha Rathod brings over 15 years of local and global experience shaping leadership, brand, and culture across industries. She understands that the most aligned personal brands don't live in documents - they live in how you walk through the world. In how you respond under pressure. In how you collaborate, and how you lead when no one's watching.

This book isn't about shortcuts. And the courageous? They get it.

With guided exercises and personal insights, this book helps you:

  • Uncover and harness your natural gifts
  • Articulate your unique edge
  • Align your choices with your values
  • Build a career that supports the life you want

This is inside-out branding - a call to stop performing and start choosing a career that reflects who you truly are.

Industry Reviews

'Vinisha has a way of turning big ideas into bite-sized metaphors you'll remember forever. A must-read for building a brand (and a life) you actually love!'

Frances Goh, co-founder, One Roof

'This book is a must-read for anyone, especially women who want to show up fully, own their story, and build a brand that actually reflects who they are.'

Sin©ad Fitzgerald, HealthTech Partnerships at Microsoft Asia and co-founder, Health Innovators Circle

'Vinisha offers a blueprint for how to use your most precious and finite resource - your time - in a way that feels light, fun and fulfilling.'

Orsolya M¡ria T³th-P¡l, founder, Debate Club & Suntied

'Reading The Briefcase Effect is like opening a handwritten letter from your future self. It's gentle, generous, and glowing with the grounded guidance that you didn't know you needed.'

Paz Pisarski, co-founder, The Community Collective

'The Briefcase Effect beautifully unravels the building blocks of life that make up the human experience and, ultimately, the "personal" in personal brand.'

Ada Yin, HealthTech Founder

'This book landed with me in a way I didn't expect. I picked it up out of curiosity, but it quickly became exactly what I needed.'

Jacqui Moore-Moroney, founder and principal consultant, Moore Moroney Consulting

'Vinisha exploded into the Australian entrepreneurial ecosystem with her unique blend of authenticity, mastery and humour. This book is a window into how she quickly became a powerhouse for change.'

Mic Black, biotech founder