The Big Switch

Rewiring the World, from Edison to Google

By: Nicholas Carr

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Paperback | 25 June 2013 | Edition Number 1

At a Glance

Paperback
306 Pages

Dimensions(cm)
2.1 x 1.4 x 0.15

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Hailed as 'the most influential book so far on the cloud computing movement' (Christian Science Monitor), The Big Switch makes a simple and profound statement: Computing is turning into a utility, and the effects of this transition will ultimately change society as completely as the advent of cheap electricity did. In a new chapter for this edition that brings the story up-to-date, Nicholas Carr revisits the dramatic new world being conjured from the circuits of the 'World Wide Computer.'

Industry Reviews

"Future Shock for the Web-apps era...Compulsively readable-for nontechies, too-as it compellingly weaves together news stories, anecdotes, and data." -- Fast Company
"The best read so far about the significance of the shift to cloud computing." -- Financial Times
"Mr. Carr's provocations are destined to influence CEOs and the boards and investors that support them as companies grapple with the constant change of the digital age." -- Wall Street Journal
"Exceedingly good." -- TechWorld
"The Big Switch is thought-provoking and an enjoyable read, and the history of American electricity that makes up the first half of the book is riveting stuff." -- New York Post
"Carr stimulates, provokes and entertains superbly." -- Information Age

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