The Behavioral Startup

Turn your expertise into products people actually use.

You're an expert in your field with insights that could change lives - but translating that knowledge into a successful product is a different challenge entirely. This book presents a clear, systematic methodology for creating products that effectively shape user behavior while delivering real value - no previous product development experience required.

What Makes This Book Different

The Behavioral Startup introduces the ANVERSO Models - a practical, constructive approach designed specifically for non-technical founders and domain experts. Unlike traditional product development methodologies that assume technical knowledge, this step-by-step framework helps you transform your industry expertise into user-centered products that drive meaningful behavior change.

What You'll Learn

• Identify which behaviors truly generate value for your users and your business
• Map user journeys from first interaction to key value moments
• Pinpoint and classify barriers that prevent users from taking desired actions
• Design features that specifically address these barriers
• Create a Minimum Viable Product that stands on its own, delivering value to all stakeholders
• Test, measure and iterate on your product with confidence

Who Should Read This Book

• Domain experts with valuable insights but no previous product development experience
• Entrepreneurs looking to translate their knowledge into viable digital products
• Product managers seeking a behavior-focused approach to feature design
• Anyone struggling to create products that users actually engage with

The greatest innovations often come from those who deeply understand a field but haven't built products before. Their expertise, connections, and practical experience offer fertile ground for transformative solutions - but without the right tools, these ideas rarely reach their potential.

The ANVERSO Models and Behavioral Design Sprint provide the structured framework you need to turn your expertise into products that people actually use and value. No technical background required - just a clear vision and the willingness to understand what drives human behavior.

Transform your expertise into action. Build a product designed with intent, where every feature addresses a specific barrier and drives users toward valuable behaviors.