The B-Effect

Power, Purpose, and Personal Brand on Campus

By: Dana L Cox

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Paperback | 25 June 2026

At a Glance

Paperback
196 Pages

Dimensions(cm)
22.86 x 15.24 x 1.07

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$53.99

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This book is the framework for the disciplines that make your work impossible to ignore. The B-Effect is a leadership framework built on three disciplines.

Boundaries. What you protect.
Brand. What you reveal.
Boldness. What you claim.

Anchored in the careers of Beyonc©, Michelle Obama, Tracee Ellis Ross, Issa Rae, Shonda Rhimes, Ava DuVernay, Stacey Abrams, Serena Williams, and Viola Davis.

Grounded in decades of research by Black women scholars. Naming the cost of invisibility, the Strong Black Woman tax, and the leadership double bind.

The B-Effect is a daily practice that builds a record, a voice, and a position from which you cannot be quietly disappeared.

You are not building this. You are revealing it.

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