The Alignment Advantage

Transform Your Strategy, Culture and Customers to Succeed

By: Richard Nugent

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Paperback | 27 June 2023 | Edition Number 1

At a Glance

Paperback
192 Pages

Dimensions(cm)
23 x 15.5 x 1.5

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Strategy, culture and customers are the key elements of any business. But to truly succeed, they need to be effectively built, refined and aligned. Studies show that organizations which are highly aligned are 72% more profitable than their competition. The Alignment Advantage shows how you can achieve this through a practical and proven framework which can be adapted to all businesses, whether it's a small start-up, multinational organization or somewhere in between. Arguing that Peter Drucker's claim that "culture eats strategy for breakfast" is counterproductive and Simon Sinek's "start with why" approach is compelling yet flawed, Richard Nugent dismisses flawed approaches and creates a clear, accessible blueprint for a more collaborative, data-driven and efficient organization. Illustrated with fascinating case studies from the likes of LEGO and Nike, The Alignment Advantage cuts through organizational silos and inter-departmental tensions to provide an aligned and strategic approach that will allow you to build your success, refine your processes and align your efforts to target your customers and clients.

Industry Reviews

"Richard Nugent has ripped up the rulebook, dispelled the myths and shared his winning formula of what it takes to be truly successful. This is the book that will make your business better." -- Michael Heppell, keynote speaker and author
"A practical set of tools that anyone can use from a departmental level, divisional level and all the way up to corporate. A strategic gamechanger for consumer facing industries." -- George Paige, Global Head of Brand and Creative, Etihad Airways
"A brilliant resource, punctuated with insightful interviews. This book is full of immediately actionable ideas all contained within a practical framework." -- Davey Barrett, Director of Creative and Intellectual Property, Mattel Adventure Park

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