The Abercrombie Age

Millennial Aspiration and the Promise of Consumer Culture

By: Myles Ethan Lascity

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Hardcover | 31 October 2024

At a Glance

Hardcover
224 Pages

Dimensions(cm)
23.5 x 15.88 x 1.91

Hardcover

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Be popular and good-looking-it's the key to a happy life. Luckily, with a bit of know-how and money, you, too, can have it all. At least, that's what teen pop culture was selling in surround sound at the turn of the millennium. From movies like Clueless to TV's Dawson's Creek to the music videos on MTV's Total Request Live and the catalogs of Abercrombie & Fitch, a consumer-minded ethos drove pop culture storytelling as millennials came of age in the late 1990s and early 2000s. But in the long shadow of the Great Recession, the upwardly mobile aspirations fostered by the era's popular culture and media seem to have been thwarted. Many millennials today lack the wealth their parents had at the same age, and the gaps between rich and poor rival those of the Gilded Age.

The Abercrombie Age reconsiders teen popular culture from the turn of the twenty-first century, revealing how it told young people that life not only could but surely would get better. Far from frivolous or forgettable, the era's superficial, materialistic culture sold millennials unrealistic expectations of what life could offer, setting up a stark juxtaposition with the realities of today.

Industry Reviews

"Lascity's penetrating cultural analysis takes stock of how commercialism distracted a generation from the need for political change until it was too late. It's an unusually empathetic and rigorous inquiry into the plight of millennials."--?Publishers Weekly

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The Abercrombie Age

Millennial Aspiration and the Promise of Consumer Culture

At a Glance

Hardcover

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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