Terence : The Man Who Invented Design - Roger Mavity

Terence

The Man Who Invented Design

By: Roger Mavity, Stephen Bayley

Hardcover | 11 November 2021 | Edition Number 1

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Terence Conran, a visionary and a myopic. A design entrepreneur and imaginative restaurateur, he was a democratising idealist who was also a selfish hedonist. His influence is everywhere in modern Britain from where we live to what we eat.

Terence: The Man Who Invented Design is the most definitive, intimate and revelatory biography of this design legend, by two of his closest collaborators, Roger Mavity and Stephen Bayley. Frank, amusing, indiscreet, sharp, rude, respectful and knowing, it tells Terence's story as it evolved, from before Habitat's humble chicken brick to Bibendum's sophisticated poulet de Bresse, via personal successes and corporate calamities, culminating in that peculiar temple to the religion he invented: The Design Museum. It celebrates Terence's genius and immeasurable impact on British life - and ensures his rightful status as national treasure. Terence: The Man Who Invented Design is the most candid, up-close insight into the man and myth.

About the Author

Roger Mavity founded his own advertising agency, Mavity Gilmore Jaume, in 1981. After selling the business in 1991, he became Chief Executive of the Granada Group, master minding the company's takeover of the Forte Group - still the biggest hostile takeover bid in British commercial history. He then became Chairman of Citigate, one of the UK's most respected financial PR companies.

He was Chief Executive of Conran for seven years, leaving in 2013 to concentrate on writing and photography. As an art photographer, his work has been exhibited in London, Paris, Brussels, Ghent and Amsterdam. He is also a trustee of The Photographers' Gallery.
Industry Reviews
'A terrific read, bubbling with anecdotes and insight'
Daily Mail, 2021's best biographies

'Bayley, the author of books on style, design and taste, tells the Habitat story with his customary polycultural panache . . . [Mavity is] good at conveying the experience of being in a room with Conran'
Sunday Times

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