Tell to Win

Connect, Persuade and Triumph with the Hidden Power of Story

By: Peter Guber

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Paperback | 2 August 2012 | Edition Number 1

At a Glance

Paperback
272 Pages

Age
0

Dimensions(cm)
19.8 x 12.9 x 1.8

Paperback

$31.75

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Success is won by creating compelling stories that have the power to move people. If you can't tell it, you can't sell it. This book tells you how to do both.

Stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. For Peter Guber, what began as a knack for telling stories as one of the world's leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals - whatever you do in life, you need to be able to tell a good story.

In Tell to Win Guber explains how to move beyond PowerpPoint slides and spreadsheets to create purposeful stories that can serve as powerful calls to action. He reveals the best way to get noticed, how to turn passive listeners into active participants, and how technology can be used to ensure audience commitment.

Featuring wisdom from Guber's meetings with (and lessons from) everyone from Nelson Mandela to YouTube founder Chad Hurley, and Muhammed Ali to Steven Spielberg (who he tutored in making films), Tell to Win entertainingly shows how to craft, deliver and own a story that is capable of turning others into viral advocates for your goal.

Industry Reviews

Peter Guber demonstrates that telling purposeful stories is the best way to persuade, motivate, and convince who you want to do what you need. -- President Bill Clinton
Wonderful ... part business text, part entertainment memoir ... the book is crammed with entertaining examples -- Philip Delves Broughton * FT *
If anyone knows how to survive in business, it's Peter. This book is a manual for that. It gives you the two keys to success - first, everything starts with a good story, and second, don't drop names (actually Frank Sinatra told me that). -- George Clooney
Whether you're running a business or navigating a career, Tell to Win is the ultimate guide to enlisting the power of narrative to do good and do well. -- Daniel Pink, bestselling author of Drive

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