Television Personalities

Celebrities have come to increasingly dominate the media and its study in contemporary culture. Although acknowledged as part of this general rise in the importance of celebrity culture, television's specific forms of stardom have until now remained largely under-theorised. Television Personalities: Stardom and the Small Screen examines how television personalities function as commodities, and also function ideologically, thus relating them to issues of class, national identity, sexuality, gender and social history.Television Personalities sets out a new way of considering televisual fame, arguing that it must be understood on its own terms, and establishing the television personality as a particular set of performers whose celebrity is constructed through discourses of ordinariness, authenticity and intimacy. It demonstrates how televisual fame is the product of skilled performances that function at the very heart of why we enjoy television, and the cultural and ideological role television plays in society.The book is divided into three sections that trace the historical development of televisual fame from the 1950s through to the emergence of 'DIY' celebrity in the digital era. Although its central focus is UK television, Television Personalities is packed with international case studies that offer ways in which the conceptual arguments may be translated to a range of global contexts. It examines the economics, aesthetics, production, histories, futures and ideological functions of the television personality across a range of examples, including:Benny Hill, Steve Irwin, Oprah Winfrey, Cilla Black, Simon Cowell, Ricky Gervais, Sharon Osborne, Alan Titchmarsh, Nigel Lythgoethe stars of YouTube and television's smaller screensExtras, Top Gear, Queer Eye for the Straight Guy, The Naked Chef, The Weakest Link.Television Personalities offers an exciting, engaging approach to studying and understanding the most prominent and popular performers in television and celebrity culture. It will be an original, indispensable guide for undergraduate and postgraduate students of media, television and celebrity studies, as well as those interested in digital culture more widely.