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Technolingualism : The Mind and the Machine - Dr James  Pfrehm

Technolingualism

The Mind and the Machine

By: Dr James Pfrehm

Paperback | 25 January 2018

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Since the earliest days of our species, technology and language have evolved in parallel. This book examines how as humans advanced technology to master, control, and change the world around us, our language also adapted and continues to adapt. More sophisticated social-cultural practices necessitated the evolution of more complex manners of communication. This was the beginning of technolingualism - a mutually influential relationship between language and technology. Language changes in its vocabulary, structures, social conventions, and ideologies, in order to express the new realities rendered through the new technologies. Similarly, these same features of language play an informative role in the development of technology. The advent of a world wide web has exponentially increased this rate of progress. Technolingualism explores the fascinating ways, past and present, by which language and technology have contributed to each other's development. The book reveals important corollaries about the universal nature of language and, most importantly, what it means to be human. From our first babbling noises to the ends of our lives, we are innately attuned to the technology of our surroundings and our language reflects this. We are, all of us, technolinguals.
Industry Reviews
Technolingualism: The Mind and The Machine is a phenomenal work that invites the reader to escape to all stages in writing history and to delve into the lives of inventors, creators, and the nay-sayers who believed the development of technology was insane. * Technical Communication *
An important sociolinguistic contribution to the history of CALL and recommended reading for all practitioners of language, linguistics, and writing. * CALICO Journal *
[Technolingualism] feels both long overdue and at the cutting edge ... A comprehensive account of language through the ages, using technology as the vehicle for the journey, meaning that language enthusiasts with little to no interest in technology will still enjoy this book. * Babel: The Language Magazine *
The book does a good job at identifying trends in relationships between language and technology historically ... [It] is written in a very conversational and accessible style and fits within the scope of much of the literature on the history of literacy. A good audience for this book would be undergraduates or non-linguists who are unfamiliar with technology and its relationship to language. * LINGUIST List *

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