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Swiss Watching

Inside the Land of Milk and Money

By: Diccon Bewes

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Paperback | 12 March 2026 | Edition Number 1

At a Glance

Paperback
336 Pages

Dimensions(cm)
2.6 x 13.5 x 21.5

Paperback

RRP $34.99

$32.75

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A brand new edition of the international bestseller, with new sections on the Swiss elections, the Swiss citizenship test and how Brexit has affected Switzerland.

One country, four languages, 26 cantons, and 7.5 million people (but only 80% of them Swiss): there's nowhere else in Europe like it. Switzerland may be almost 400 km from the nearest drop of seawater, but it is an island at the centre of Europe. Welcome to the landlocked island.

SWISS WATCHING is a fascinating journey around Europe's most individual and misunderstood country. From seeking Heidi and finding the best chocolate to reliving a bloody past and exploring an uncertain future, Diccon Bewes proves that there's more to Switzerland than banks and skis, francs and cheese. This book dispels the myths and unravels the true meaning of Swissness.

About the Author

Diccon Bewes is a travel writer. A world trip set him up for a career in travel writing, via the scenic route of book selling. After ten years at Lonely Planet and Holiday Which? Magazine, he decamped to Switzerland, where he managed the Stauffacher English Bookshop in Bern. In addition to grappling with German, re-learning to cross the road properly, and overcoming his desires to form an orderly line, he has spent years exploring Switzerland. Following the incredible success of Swiss Watching he is now a full time writer.

Industry Reviews

Europe's landlocked island is a great subject for a cultural anthropologist and Bewes is a perfect guide. - Financial Times, Book of the Year

Bewes has an engagingly light and comic touch. The narrative moves with ease between subjects as diverse as graffiti and recycling, and it's easy to dip in and out of. - The Sunday Telegraph

Informative and entertaining. - The Mail on Sunday

Diccon Bewes has the Bryson touch, informing and entertaining readers with his observations, considerable knowledge and love for this little-known country. - LoveReading, Travel Book of the Month

Everything you wanted to know about Switzerland, and then some. Not just a travel book, Swiss Watching is a no-stone-unturned exploration of what makes (and has made) this enigmatic country tick. - Peter Kerr, author of the Snowball Orange series

It's a real page turner, a treasure trove. Absolutely jam-packed with fascinating facts that really got me thinking. - Margaret Oertig-Davidson, author of Beyond Chocolate

A fascinating book, teeming with facts, figures, and anecdotes which even the Swiss don't know. A journalist, anthropologist and satirist, Diccon Bewes gives us a book that is serious without being academic and funny without ever falling into caricature. - L'Hebdo

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