Survey Development

"This book is carefully written to ensure precise meaning and that it is understandable to a broad audience. In my more than three decades following survey research, no other text has addressed the topic as intimately. Although there are many books on survey research, they lack the organizing schema of being theory based. While it is easy to tell what things are or how to do them, without the basis in theory (and empirical evidence) the reader is left without the framework to understand why they are that way. Developing this understanding is what equips your audience to move beyond the specifics that are presented to address new and different challenges as they go about designing and conducting survey research and making sense of their results. This moves this book to the forefront of the many texts available." -- Steve Siera, Ph.D., former Chair, AERA SIG on Survey Research in Education, former Interim Dean and Associate Dean College of Education and Counseling Psychology, St. Martin's University, Lacey, Washington, USA

"Required reading in multi-disciplinary seminars in survey methodology and research design, the proposed Theory-Driven Mixed Method (TDMM) approach is a pragmatic, timely, and useful contribution in a fast-transforming field. Through compelling content, eclectic examples, brilliantly designed illustrations, and pithy tables, the authors draw upon their extensive experiences and passion for the subject matter. This must-have tool in researchers' armory is a critical reminder for the need to balance survey design features and survey quality." -- Kranti (Kran) Dugar, Ph.D., Assistant Professor of Marketing, College of Business, University of Wisconsin-Eau Claire, USA