My Wish Lists Login / Join

Subscription Marketing

Strategies for Nurturing Customers in a World of Churn

By: Anne Janzer, Robble Kellman Baxter (Foreword by)

Write A Review

Paperback | 29 January 2020 | Edition Number 3

At a Glance

Paperback
240 Pages

Dimensions(cm)
21.5 x 13.5 x 1.5

Paperback

RRP $28.60

$26.99

or 4 interest-free payments of $6.75 with

Ships in 5 to 7 business days

The marketing playbook for the Subscription Economy, now in its 3rd edition

Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?

A successful subscription business is built on lasting relationships, not one-time sales.

The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You'll find creative practices that will help you build and sustain the customer relationships that lead to long-term success.

The revised third edition includes:

Updated research and case studies reflecting the rapid growth of subscription-based businesses
New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups.
An expanded look at the risks and rewards of values-based marketing

Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses.

Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.