Subject to Change : Adaptive Path - Peter Merholz

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Subject to Change

By: Peter Merholz

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Hardcover | 6 May 2008

At a Glance

Hardcover
178 Pages

Dimensions(cm)
20 x 148 x 220

Hardcover

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To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations.Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them. In "Subject to Change: Creating Great Products and Services for an Uncertain World", Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can - and should - use customer experiences to inform and shape the product development process, from start to finish.

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Introduction	p. vii
The Experience Is the Product	p. 1
Experience as Strategy	p. 15
New Ways of Understanding People	p. 33
Capturing Complexity, Building Empathy	p. 57
Stop Designing "Products"	p. 75
The Design Competency	p. 97
The Agile Approach	p. 141
An Uncertain World	p. 161
Bibliography	p. 165
Index	p. 171
Table of Contents provided by Ingram. All Rights Reserved.

Subject to Change

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Hardcover

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