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Studying Interpersonal Communication : The Research Experience - Ruth Anne Clark

Studying Interpersonal Communication

The Research Experience

Paperback Published: 1st April 1991
ISBN: 9780803933064
Number Of Pages: 184

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Judgements, inferences and generalizations about interpersonal communication are made by us all. However, our observations are just the first step in understanding this phenomenon. This volume examines the systematic empirical study of interpersonal communication.

Clark lays the groundwork for understanding systematic procedures, with an emphasis on experimental methodology. With this introduction to empirical study, readers can learn to become critical consumers of empirical research in interpersonal communication.

The Nature of Communication Research
Evaluation of the Research Question
Internal Validity of a Design
External Validity of a Study
Operationalizing the Independent Variable
Treatment of Subjects
Evaluating a Dependent Measure
Types of Dependent Measures
Describing a Data Set
Central Tendency and Dispersion
Generalizing from Sample Means to a Population
Describing the Association Among Variables
Reporting the Study
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780803933064
ISBN-10: 0803933061
Series: Interpersonal Communication Texts
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 184
Published: 1st April 1991
Country of Publication: US
Dimensions (cm): 22.91 x 15.19  x 1.09
Weight (kg): 0.28

Earn 233 Qantas Points
on this Book