Streaming and Digital Media

Understanding the Business and Technology

By: Dan Rayburn

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Paperback | 29 March 2007 | Edition Number 1

At a Glance

Paperback
266 Pages

Dimensions(cm)
22.8 x 15.4 x 1.7

Paperback

$177.75

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Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications.
New In The Book:
- Consumer generated content and portals
- Distribution of full-length video content
- New distribution outlets for delivering content (Sling, TiVO, IPTV)
- Addition of Flash streaming technology and Podcasting
- Up-to-date market research and data
- New industry pricing data
* Discover how new video distribution channels & devices are affecting your content business
* Learn what you should pay for online video services and what you should expect in return
* Understand the differences between the Flash and Windows Media formats
* Read real-world ROI case studies of what has worked and what hasn't across b2b and b2c verticals

Industry Reviews

Previous edition Amazon reviews - total of 10 reviews, all 5 stars. Sample below:
***** (5 star) Excellent intro to the business of streaming media, September 19, 2005
Reviewer: M. E. Rich (Seattle, Washington) - See all my reviews
There are far too few books out on the subject of streaming media, especially ones that are up to date after "the dot bomb" of a couple years back. Dan Rayburn's book is an excellent introduction to the industry for anyone trying to get his or her bearings. The study included in the appendix is also quite helpful and timely.
***** (5 star) Excellent Read, September 30, 2005
Reviewer: Rick Peurifoy (Denver, CO USA) - See all my reviews
As President/CEO of my own company, I found this book invaluable. I've read other streaming video books and this roadmap for efficient and effective video delivery is the best I've read. The emphasis on ROI in the context of "cutting edge" technologies was perhaps the most beneficial attribute of the book to my company. That said, the A-Z mechanics of implimenting streaming video or improving one's existing streaming video business model were extremely informative. I highly recommend this book to anyone considering digital media or to those currently using the technology with thoughts of streamlining and economizing their existing video delivery process. Dan Rayburn a guy worth listening to!
***** (5 star) Required Reading..., September 28, 2005
Reviewer: Christopher Kelly (New York, NY United States) - See all my reviews

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