Strategic Management 16ed : A Competitive Advantage Approach, Concepts, Global Edition - Fred David

Strategic Management 16ed

A Competitive Advantage Approach, Concepts, Global Edition

By: Fred David, Forest David

Paperback | 17 October 2016 | Edition Number 16

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A Practical, Skills-oriented Approach to Strategic Management

In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions.

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