| List of Figures | p. xiii |
| Preface | p. xv |
| Acknowledgments | p. xvii |
| Setting the Stage | p. 1 |
| Purpose and Scope | p. 1 |
| Who Values Stocks? | p. 1 |
| Corporate Managers | p. 2 |
| Financial Analysts: Investment Banking | p. 2 |
| Financial Analysts: Equity Research | p. 2 |
| Asset Managers | p. 3 |
| Individuals | p. 3 |
| Economic Policymakers | p. 4 |
| The Objective of Equity Investment | p. 4 |
| Related Concepts | p. 5 |
| Earnings vs. Cash Flow | p. 5 |
| Good Companies vs. Good Stocks | p. 6 |
| Size Matters | p. 7 |
| Growth vs. Value | p. 8 |
| Few Stocks vs. Many Stocks | p. 11 |
| Broad-Based Portfolios vs. Concentrated Portfolios | p. 12 |
| The Investment Process | p. 14 |
| Market Selection | p. 15 |
| Class/Industry Selection | p. 15 |
| Asset Selection | p. 16 |
| Organization of the Book | p. 21 |
| Case Study: O'Charley's | p. 22 |
| Price Formation, Market Efficiency, and Great Investors | p. 25 |
| Purpose and Scope | p. 25 |
| How Are Prices Determined? | p. 26 |
| Types of Orders | p. 26 |
| Dealer Markets | p. 29 |
| Auction Markets | p. 30 |
| What Have We Learned about Price Formation? | p. 33 |
| Market Efficiency | p. 34 |
| The Evidence | p. 35 |
| A Few of the Great Investors | p. 38 |
| The S&P 500! | p. 38 |
| Warren Buffett | p. 39 |
| Peter Lynch | p. 40 |
| Bill Miller | p. 41 |
| Putting It All Together | p. 44 |
| In Practice ... | p. 44 |
| Case Study: O'Charley's | p. 45 |
| The Time Value of Money | p. 47 |
| Purpose and Scope | p. 47 |
| In Theory ... | p. 47 |
| The Discount Rate | p. 48 |
| Multiple Cash Flows | p. 49 |
| Implied Discount Rates | p. 54 |
| In Practice ... | p. 56 |
| Expressing Interest Rates | p. 56 |
| Application: Retirement Planning | p. 60 |
| Summary | p. 65 |
| Understanding Financial Statements | p. 67 |
| Purpose and Scope | p. 67 |
| Financial Statements | p. 68 |
| The Balance Sheet | p. 69 |
| The Income Statement | p. 79 |
| The Statement of Cash Flows | p. 87 |
| Linkages Between the Statements | p. 93 |
| Building the Free Cash Flow Equation | p. 95 |
| Sales and Cost of Goods Sold: Implications for Free Cash Flow | p. 97 |
| Dealing with Capital Expenditures and Depreciation | p. 100 |
| Cash | p. 101 |
| The Free Cash Flow Equation | p. 102 |
| Other Cash Flow Items | p. 103 |
| In Practice ... | p. 103 |
| Nonsynchronous Financial Statements | p. 104 |
| Differences in Terminology and Reporting Structure | p. 107 |
| Case Study: O'Charley's | p. 108 |
| A Note on SFAS No. 123R | p. 115 |
| Summary | p. 116 |
| Interpreting Financial Statements | p. 117 |
| Purpose and Scope | p. 117 |
| In Theory ... | p. 118 |
| Common Size Financial Statements | p. 119 |
| Indexed Financial Statements | p. 122 |
| The Turnover Balance Sheet | p. 122 |
| The DuPont Method | p. 125 |
| Special Ratios | p. 140 |
| Unused Assets | p. 145 |
| In Practice ... | p. 148 |
| Identifying Misleading Items | p. 148 |
| Case Analysis: O'Charley's | p. 150 |
| Case Study: Applebee's | p. 155 |
| Summary | p. 160 |
| Capital Structure and the Cost of Capital | p. 163 |
| Purpose and Scope | p. 163 |
| In Theory ... | p. 166 |
| The Pecking Order Theory | p. 166 |
| Internal Financing | p. 168 |
| External Financing | p. 171 |
| Signaling Effects | p. 173 |
| The Cost of Capital | p. 176 |
| In Practice ... | p. 187 |
| Problems with Estimating the Cost of Debt | p. 187 |
| Problems with Estimating the Cost of Preferred Stock | p. 191 |
| Problems with Estimating the Cost of Equity | p. 192 |
| Problems with Estimating Weights for the WACC Calculation | p. 197 |
| Case Study: O'Charley's | p. 200 |
| Summary | p. 202 |
| Forecasting | p. 205 |
| Purpose and Scope | p. 205 |
| In Theory ... | p. 206 |
| Growth from Retained Earnings | p. 209 |
| The Forecasting Process | p. 212 |
| In Practice ... | p. 236 |
| Case Study: O'Charley's | p. 236 |
| Summary | p. 241 |
| Valuing Employee Stock Options | p. 245 |
| Purpose and Scope | p. 245 |
| In Theory ... | p. 247 |
| The Black-Scholes Option Pricing Model | p. 250 |
| Valuing Yet-to-Be-Issued Employee Stock Options | p. 272 |
| In Practice ... | p. 277 |
| A Note on Dilution-Based Approaches | p. 278 |
| Different Contracts and Lack of Complete Information | p. 279 |
| Early Exercise | p. 281 |
| Case Study: O'Charley's | p. 284 |
| Summary | p. 289 |
| Relative Valuation and Screening | p. 291 |
| Purpose and Scope | p. 291 |
| In Theory ... | p. 293 |
| A Note on Model Error | p. 293 |
| Screening | p. 294 |
| Comparables ("Comps") Analysis | p. 296 |
| Discounted Dividends and the Malkiel Model | p. 309 |
| A Relative Version of the Malkiel Model: Growth-Adjusted Comps | p. 317 |
| In Practice ... | p. 322 |
| Equity Research and Investment Banking | p. 323 |
| What Stocks Can We Include? | p. 323 |
| Outliers | p. 324 |
| Analyst Growth Rates | p. 325 |
| Case Study | p. 325 |
| Summary | p. 327 |
| The Discounted Cash Flow Model | p. 329 |
| Purpose and Scope | p. 329 |
| In Theory ... | p. 330 |
| The DCF Model | p. 334 |
| In Practice ... | p. 351 |
| Case Study | p. 352 |
| Other Recommended Readings | p. 356 |
| Bibliography | p. 359 |
| Index | p. 363 |
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