Starbucks : Corporations That Changed the World - Marie A. Bussing

Starbucks

By: Marie A. Bussing

Paperback | 23 January 2025 | Edition Number 2

At a Glance

Paperback


RRP $44.99

$44.50

Aims to ship in 5 to 10 business days

Since its humble beginnings at Seattle's Pike Place Market in 1971, Starbucks has grown to become an industry leader and household name. This book takes an in-depth look at the evolution of this dynamic and sometimes controversial corporation.

Americans drink 400 million cups of coffee every day, and many of them come from the thousands of Starbucks coffeehouses across the country. But how much do you really know about the place you get your morning cup of Joe?

Part of Corporations That Changed the World series, this book provides readers with a richly detailed history of this famous coffeehouse chain. It traces Starbuck's meteoric rise from a small Seattle-based company to an international powerhouse, chronicling how the changing executive leadership affected corporate strategy and direction. It also explores how Starbucks has embraced and incorporated new technologies and innovations, as well as how the corporation has shaped and been shaped by important social causes. An unbiased look at the controversies that have surrounded Starbucks over the years will help readers better understand these contentious issues. This updated and expanded edition includes new chapters, financial data, and coverage of the COVID-19 pandemic's impact on the company.

More in Business Studies in General

Exploring Management : 1st Asia-Pacific Edition - John R. Schermerhorn Jr.

RRP $158.95

$136.50

14%
OFF
How the Special Needs Brain Learns - David A. Sousa

RRP $77.00

$61.75

20%
OFF
Hardwired Humans : Successful Leadership Using Human Instincts - Andrew O'Keeffe
International Financial Management : 3rd edition - Geert Bekaert

RRP $145.95

$120.50

17%
OFF
Economics Made Simple : Harriman Economics Essentials - Madsen Pirie
Global Business : 4th Edition - Mike Peng

RRP $229.95

$181.25

21%
OFF
Doing Business Research : A Guide to Theory and Practice - Nick Lee
Introduction to Econometrics, Global Edition : 4th edition - James Stock
Uber : Corporations That Changed the World - B. Yasanthi Perera