Specworld

Folds, Faults, and Fractures in Embedded Creator Industries

By: John Thornton Caldwell

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Hardcover | 6 April 2023 | Edition Number 1

At a Glance

Hardcover
400 Pages

Dimensions(cm)
23.6 x 15.8 x 2.8

Hardcover

RRP $157.95

$119.75

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John Thornton Caldwell’s landmark Specworld demonstrates how twenty-first-century media industries monetize and industrialize creative labor at all levels of production. Through illuminating case studies and rich ethnography of colliding social media and filmmaking practices, Caldwell takes readers into the world of production workshopping and trade mentoring to show media production as an untidy social construct, rather than a unified, stable practice. This messy complex system, he argues, is full of discrete yet interconnected parts that include legacy production companies, marketers and influencers, aspirant online producers, data miners, financiers, talent agencies, and more. Caldwell peels away the layers of these embedded production systems to examine the “folds,” “fault lines,” and “fractures” that underlie a risky, high-pressure, and often exploitative industry. With insights on the ethical and human predicament faced by industry hopefuls and crossover creators seeking professional careers, Caldwell offers new interpretive frames and research methods that allow readers to better see the hidden and multifaceted financial logics and forms of labor embedded in contemporary media production industries.

Industry Reviews

"The text is a wave to be surfed. . . . It will absolutely require Caldwellian levels of attention, vision, and language to measure up to the complexities of the world." * Film Quarterly *
"Specworld is sure to enlighten students and invigorate exciting research, even while it bursts the bubble of young creative dreamers hoping to become the next celebrated auteur. Still, the sadder but wiser student that reads this book is going to benefit and be situated to best advocate for changing the entertainment industry."
* Global Storytelling: Journal of Digital and Moving Images *

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