Soul Trader

Putting the Heart Back into Your Business

By: Rasheed Ogunlaru

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Paperback | 30 October 2012 | Edition Number 1

At a Glance

Paperback
272 Pages

Dimensions(cm)
32 x 14 x 1.5

Paperback

RRP $43.25

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In the flurry of everyday deadlines and the many pressing demands on their time, it's easy for business owners to forget the real reasons they started a business in the first place. Soul Trader helps logical-minded business owners ensure that they find life balance, get to be creative and understand the human aspects of winning and keeping customers.

Aimed at both new and established business owners, Soul Trader helps readers identify their life and business goals, develop a simple strategy and plan of action, understand and build on their brand and boost confidence and develop creative thinking and communication skills.

Rasheed Ogunlaru delves into the heart of what makes businesses really work and offers a way for entrepreneurs to define clear goals, motivate people, improve creativity and enhance profitability.

About the Author

Rasheed Ogunlaru, born in the UK to Nigerian parents, is a leading life, business and corporate coach whose simple "become who you are" approach has helped countless business owners connect with themselves, their businesses and their customers. He is currently the partner business coach of The British Library, and his background spans over 20 years in coaching, training, media, PR and performance. His clients include business owners, TV personalities, CEOs, pop stars and the general public. Ogunlaru is a highly sought after public speaker and regularly appears in the media.

Industry Reviews

"Rasheed is grounded, energising and hugely inspirational - as is this book which is insightful for those dreaming of a business and those already running one." * Clare Longrigg, Deputy Editor, Psychologies *
"A brilliant and motivational book by a knowledgeable, intelligent and thoughtful author." * Stephen Fear, Entrepreneur in Residence, The British Library *
"Will inspire a whole new generation of heart-centred entrepreneurs." * Rachel Elnaugh, award winning entrepreneur, business mentor and star of BBC's Dragons Den seasons 1 & 2 *
"I found Soul Trader to be clear and simple, friendly and supportive, passionate and soulful - just like Rasheed himself." * Neil Infield, Manager of the British Library's Business & IP Centre *
"[Soul Trader] mixes sensitive counsel with practicality. It could become a well-thumbed classic." -- Matthew Rock * City A.M. *

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