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Solid Gold : Popular Record Industry - R. Serge Denisoff

Solid Gold

Popular Record Industry

By: R. Serge Denisoff

eText | 2 April 2020 | Edition Number 1

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More than 90 record companies release over 9,000 pop records each year-a staggering total of 52,000 songs. Each one competes for the gold record, the recording industry's symbol of success that certifies $1 million worth of records have been sold. Solid Gold explains why, for each record that succeeds, countless others fail. This book follows the progress of a record through production, marketing, and distribution, and shows how a mistake made at any point can mean its doom. Denisoff suggests that a drastic shift in the demographic makeup of the pop music audience during the sixties has resulted in a broader listening public, including fans at every level of society.

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