Social Media

Pedagogy and Practice

By: Ingrid Sturgis (Editor), Tia C. M. Tyree (Editor), Pamela O'Brien (Editor), Kehbuma Langmia (Editor)

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Paperback | 23 December 2013

At a Glance

Paperback
274 Pages

Dimensions(cm)
22.8 x 15.1 x 2.0

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Social Media: Pedagogy and Practice examines how interactive technologies can be applied to teaching, research and the practice of communication. This book demonstrates how social media can be utilized in the classroom to build the skillsets of students going into journalism, public relations, integrated marketing, and other communications fields.

Industry Reviews

"This book is an impressive blend of theoretical overview, case studies, and practical application of social media content and platforms. It makes a compelling case for social media literacy, exploring its social and civic uses while arguing for the need to understand and harness the potential of social networks." -- Beth Dobkin, provost and vice president for academic affairs, St. Mary's College, California
"Social Media: Pedagogy and Practice decidedly cuts straight to the core of digital consumption practices in the context of the world's most prominent universal mode of open discourse-social media-by laying bare the glaring technical opportunities, inescapable teleological challenges, ambiguous participatory utilities, and persistently political and economic anxieties associated with representing civic identities." -- Ronald L. Jackson II, Editor of Critical Studies in Media Communication and author of Scripting the Black Masculine Body in Popular Media
"With an emphasis on underrepresented groups in the communications industries, this book brings diverse voices to discuss social media. I recommend this book for students wanting to study social media, faculty who need to incorporate it and practitioners who wish to improve their use and understanding of it." -- Rochelle L. Ford, professor of Communication, Culture & Media Studies, Howard University

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