My Wish Lists Login / Join

Social Commerce

Consumer Behaviour in Online Environments

By: Claudia E. Henninger (Editor), Rosy Boardman (Editor), Marta Blazquez (Editor), Daniella Ryding (Editor)

Write A Review

Hardcover | 6 March 2019

At a Glance

Hardcover
300 Pages

Dimensions(cm)
21.59 x 15.24 x 3.18

Hardcover

$249.00

or 4 interest-free payments of $62.25 with

Ships in 5 to 7 business days

This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today's business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow's creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.