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Small Business Management : Wiley Series in Management - Hal B. Pickle

Small Business Management

Wiley Series in Management

Paperback Published: 16th January 1990
ISBN: 9780471500711
Number Of Pages: 736

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This Fifth Edition retains the practice-oriented approach and informal writing style that made the previous editions so popular. Presents the techniques and methods used in the day-to-day running of a small business enterprise, with updated and extended coverage of the business plan and the growing use of microcomputers. Other topics include franchising, operations, marketing and the role of the government.

ENTREPRENEURSHIP, SMALL BUSINESS OWNERSHIP, AND FRANCHISING.

Entrepreneurship.

Ownership.

Franchising.

ESTABLISHING THE FIRM.

The Business Plan.

Sources of Funds.

Location Analysis.

Physical Facilities.

MANAGING THE SMALL BUSINESS.

Management Strategy and Employee Relations.

Personnel Management.

Microcomputers in Small Business.

Risk Management.

MANAGEMENT INFORMATION AND MERCHANDISE CONTROL.

Financial Recordkeeping and Cash Control.

Accounting Statements and Analysis.

Purchasing.

Inventory Control.

MARKETING THE PRODUCT OR SERVICE.

Marketing Strategy and Marketing Research.

Pricing.

Consumer Behavior and Personal Selling.

Promotional Strategy.

THE GOVERNMENT AND SMALL BUSINESS.

Consumer Credit.

Legal Considerations.

Government Control, Assistance, and International MarketingOpportunities.

Appendix.

The Business Plan.

Small Business-Related Trade Associations.

Private Sector Resources.

Small Business Administration Field Offices.

Small Business Administration Publications.

Index.

ISBN: 9780471500711
ISBN-10: 0471500712
Series: Wiley Series in Management
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 736
Published: 16th January 1990
Country of Publication: US
Dimensions (cm): 24.25 x 19.85  x 4.0
Weight (kg): 1.26
Edition Number: 1
Edition Type: Revised

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