Shaping a DesignedUp Organisation

âEmma Carter reveals how organizations can shift from tech-centric to design-led, creating meaningful experiences. Through case studies and practical frameworks, she demonstrates how scaling design isnât about adding more designers but transforming how organizations think and operate. This essential guide helps leaders embed design thinking at every level, turning transformation into a continuous evolution.

In Shaping a DesignedUp Organisation Emma Carter distills the essence of digital transformation: true progress lies in simplifying through design thinking, not adding complexity. Like a conductor harmonizing an orchestra, she shows how tech and design can work together to serve human needs. More than a book on shaping and scaling design, this is a vision for a more powerful, humane digital futureâ"essential for those bridging technology and human experience.ââ"John Maeda, VP Engineering, Head of Computational Design / AI Platform, Microsoft

The learnings gained from Shaping a DesignedUp Organisation will not only give design leaders a seat at the table, itâll make them the smartest person at the table - creating influence, driving conversations for growth, and ultimately shaping their company into a âdesign matureâ organisation.

But thatâs not to say this book is strictly for design leaders. Tech leaders, product leaders and business leaders will come to see how business performance and design are intrinsically linked. Youâll gain intimate insights from leaders at world-leading organisations like Spotify, Disney, Airbnb, Monzo and frog and learn about a variety of frameworks and practical approaches to help your organisation reach design maturity with a human focus.

And if youâre in an organisation not convinced by the value of design, youâll learn how to translate the benefits of embedding design at every touchpoint in a way thatâs meaningful, valuable and profitable to various stakeholders, creating an army of design advocates to future proof your organisationâ¦and decrease its risk of becoming a dinosaur.