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Services Marketing

People, Technology, Strategy (Eighth Edition)

By: Jochen Wirtz, Christopher Lovelock

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Hardcover | 30 March 2016 | Edition Number 8

At a Glance

Hardcover
800 Pages

Edition Type
Revised

Dimensions(cm)
22 x 28.2 x 2.8

New Edition

Published: 28th October 2021

Hardcover

RRP $140.99

$126.99

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Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

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