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Selling Tradition : Appalachia and the Construction of an American Folk, 1930-1940 - Jane S. Becker

Selling Tradition

Appalachia and the Construction of an American Folk, 1930-1940

By: Jane S. Becker

Paperback | 28 September 1998

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The first half of the twentieth century witnessed a growing interest in America's folk heritage, as Americans began to enthusiastically collect, present, market, and consume the nation's folk traditions. Examining one of this century's most prominent ""folk revivals""--the reemergence of Southern Appalachian handicraft traditions in the 1930s--Jane Becker unravels the cultural politics that bound together a complex network of producers, reformers, government officials, industries, museums, urban markets, and consumers, all of whom helped to redefine Appalachian craft production in the context of a national cultural identity. Becker uses this craft revival as a way of exploring the construction of the cultural categories ""folk"" and ""tradition."" She also addresses the consequences such labels have had on the people to whom they have been assigned. Though the revival of domestic arts in the Southern Appalachians reflected an attempt to aid the people of an impoverished region, she says, as well as a desire to recapture an important part of the nation's folk heritage, in reality the new craft production owed less to tradition than to middle-class tastes and consumer culture--forces that obscured the techniques used by mountain laborers and the conditions in which they worked. |Examines the reemergence of Southern Appalachian handicraft traditions in the late 1930s, discussing the cultural politics involved in adapting tradition to the needs of consumer culture.
Industry Reviews
For Becker, the history of handicrafts illuminates the search for American culture as itself a phenomenon worth noticing. "Journal of American History" "For Becker, the history of handicrafts illuminates the search for American culture as itself a phenomenon worth noticing. "Journal of American History"" [A] fascinating and exhaustively researched study of the cultural politics surrounding Southern mountain handicraft traditions."The Review of Politics" Rarely has a historiographic treatment of material culture achieved the transdisciplinary scope that Jane S. Becker's has."American Historical Review" The best and most detailed accounting to date of the rich decade of development of the Appalachian crafts."Journal of Appalachian Studies" A book that should be of great value in folklife and women's studies as well as in regional studies."Journal of Southern History"

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