My Wish Lists Login / Join

Selling Against NO!

By: Jon Webb

Write A Review

Paperback | 31 July 2026

At a Glance

Paperback
348 Pages

Dimensions(cm)
22.86 x 15.24 x 1.98

Paperback

RRP $38.49

$36.75

or 4 interest-free payments of $9.19 with

Ships in 5 to 7 business days

Most sales books teach you how to close. This one teaches you how to diagnose. After 39 years in B2B sales, scaling a company from $220 million to $1.3 billion, Jon Webb has built the diagnostic operating system that separates the top 5% of professional sellers from everyone else. The enemy isn't your competitor. It isn't your price. It's inaction, and it always stems from one of Seven Types of NO. Selling Against NO! gives you the complete framework to name every type of resistance, decode what it means, and execute the exact response that moves the deal forward. With a foreword by Paul Cherry, author of Questions That Sell. Stop Pitching. Start Diagnosing.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.