INTRODUCTION A New Way of Living in A Changing World ix
PART 1: THE CASE FOR SELF-EMPLOYMENT 1
CHAPTER 1: It's All About You 3
CHAPTER 2: Learning and Growing 19
CHAPTER 3: The Role Model 31
CHAPTER 4: Call the Expert 43
CHAPTER 5: The Professional Game 55
CHAPTER 6: Show Me the Money 71
CHAPTER 7: A Cunning Plan 85
CHAPTER 8: The Merchant Adventurers 97
PART 2: EXPLORING THE OPPORTUNITIES 107
CHAPTER 9: Face The Facts Before You Start 109
CHAPTER 10: Why Would You Want to do That? 119
CHAPTER 11: Just the Job 129
CHAPTER 12: The Fame Game 139
CHAPTER 13: On the Shoulders of Giants 151
CHAPTER 14: The Professional Approach 161
CHAPTER 15: Reassurance 173
CHAPTER 16: Working the Room 185
CHAPTER 17: Marketing - the Search for Opportunity 197
CHAPTER 18: Web of Intrigue 207
Conclusion 223
Bibliography 226
Acknowledgements 227
