Search Engine Marketing

By: Andreas Ramos, Stephanie Cota

Write A Review

Paperback | 1 September 2008 | Edition Number 1

At a Glance

Paperback
288 Pages

Dimensions(cm)
23.5 x 19.05 x 1.52

Paperback

$62.75

or 4 interest-free payments of $15.69 with

Ships in 15 to 25 business days

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.

Revolutionize Your Internet Marketing

Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide.

Track and measure both digital and traditional marketing with analytics
Define and use KPIs to manage campaigns and channels for maximum profitability
Employ SEO strategies to increase leads, conversions, and sales
Understand how website architecture, keywords, tags, and sitemaps affect search results
Use PPC to place ads in search engines, radio, TV, and newspapers
Get hands-on strategies for maximizing Google Analytics and Google AdWords

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.