Seamless : Successful B2B Marketing, Selling, and Account Management - Peter D. Bayley

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Seamless

Successful B2B Marketing, Selling, and Account Management

By: Peter D. Bayley

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Paperback | 26 July 2023

At a Glance

Paperback
256 Pages

Dimensions(cm)
22.9 x 15.2 x 1.27

Paperback

$75.90

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A unique guidebook to B2B marketing and sales for practicing and aspiring managers.

In SEAMLESS: Successful B2B Marketing, Selling, and Account Management, the authors and 20 successful businesspeople share their practical experience and the valuable lessons they learned at the sharp end of branding, selling and marketing.

This unique guide has expert opinion, academic theory, research, and practical advice, summarized with explanatory graphics and "Dos and Don'ts" lists throughout. Essential for students of business and the managers of any size or type of firm, it will educate and guide you through the marketing, sales and account management process to business success.

Concise yet comprehensive, SEAMLESS delivers immediate benefit to aspiring and practicing managers.

Industry Reviews

Great to see a book on B2B which starts, where so much B2B marketing falls down, with the importance of smart understanding of the customer.--Jane Frost, CBE. CEO, the Market Research Society Seamless is a thorough and systematic approach to learning what works (and what doesn't) at the sharp end of sales and marketing. At every step there are examples and anecdotes to bring it all to life!--Jacqui Rand, Founder and Director, The Channel Consultants Ltd This promises to be a handy and concise reference for managers and students of the vital marketing and sales roles.--Charles Besondy, President and Author, Besondy Publishing LLC

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