Say It With Charts

The first three editions of this best-selling business title have sold over 75,000 copies, with revenues topping $1.5 million. As the Director of Visual Communications for McKinsey & Company, the author, Gene Zelazny, has over 30 years of experience working with colleagues and clients to design successful management reports and presentations. Since this book's original publication, the rapidly expanding and ever-changing world of business has made it necessary to bring out a new edition. With the advent new technology and the increasing importance of the Internet, an update to this valuable book is crucial for anyone who gives presentations. A practical hands-on tool for the executive, sales manager, or management consultant, Say It with Charts presents a highly professional approach to using graphics in business presentations. Zelazny takes you step-by-step through the visual presentation process and shows you how to effectively translate information and ideas into charts and other visual images. The current edition of this best-selling book consists of four sections. New to this edition will be a section entitled "Saying It with Technology," which replaces the outdated section, "Saying It with 35mm Slides." This new section focuses on: The amazing advantages of today's computer technology to produce charts; The range of applications that new technology allows, including animations, scanning digital images, adding sound and video, and links to URLs; The pros and cons of new technology; The three most important commandments for designing successful onscreen visuals This new edition will also feature a revised introduction and updated charts, with years that reflect the 21st century, and modernized visuals throughout the book. Say It with Charts offers practical techniques, sample charts, and helpful forms for making the most of your visuals - quantitative or non-quantitative - in designing effective and engaging communications. By bringing the current edition of this book up-to-date, Say It with Charts takes presentations beyond 20th century business and into a new century of fast-paced, interactive technology.