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Sar : The Essence of Indian Design - Rashmi Varma

Sar

The Essence of Indian Design

By: Rashmi Varma, Swapnaa Tamhane

Hardcover | 30 May 2016 | Edition Number 1

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An exploration of the timeless beauty of Indian design through 200 classic objects.

The Indian subcontinent is an amalgamation of peoples, cultures, languages and philosophies. Throughout history Indian culture has been subject to myriad different influences, from the Mughal empire to the British Raj to the now globalized nation in transition. Similar to ''Wa: Essence of Japanese Design'', this book will trace continuity through the history of Indian design from antiquity to the present day.

The book explores the elements that make Indian design so special, including the varied manufacturing and decorating techniques of the countryâs incredibly skilled craftsmen, highly specialized object designs that have been refined over centuries, and ongoing responses to nature, technology, and necessity. The objects were chosen for their enduring quality and beauty, and their integral connection to Indian culture.

Rather than following a chronological order or concentrating on the (often anonymous) designers, this book separates the objects into abstract categories anchored by Hindi words chosen to illuminate how each object fits into the lives of Indians.

Industry Reviews

"Sumptuous... showcases the incredible diversity of India's visual identity." -Sphere

"A newfound energy in contemporary Indian design has permeated graphics, illustration, fashion and product design." -New Design

"This stunning book is an exploration of the timeless beauty of Indian design through 200 objects... a book to devour and treasure." -Salt

"Sar tells the stories of 200 artefacts that reflect the vibrancy of design in the subcontinent. Prarthna Singh's poetic photographs encapsulate each object's beauty, highlighting simplicity and ordinariness." -World of Interiors

"A beautiful survey of 200 objects of everyday use, each one a little lesson to non-Indians on sub-continental approaches to design." -Metropolis

"Celebrates both timeless Indian manufacturing and a new wave of local designers." -Asos.com

"India is enthralling the design world this summer." -The Sunday Times

"A delectable list, spanning geographies, roping in the antique and the contemporary." -Mid-Day

"The timeless, richly coloured beauty of Indian design." -Mayfair Times

"This book is not just nostalgia, it's an urgent question tied into the idea of India." -Architectural Digest (India)

"An exploration of the timeless, richly coloured beauty of Indian design." -Gastrometry

"Looking around my table as I write this, I see objects that frame us in relationships of use, ritual, love, obsession, eccentricity... Objects of incredible beauty, delicacy, vulgarity and elegance... Sar: The Essence of Indian Design sketches out some of these relationships. It stares lovingly at the forms that inhabit our everyday life. It tells us stories about the chai cups, the cycle rickshaws, the bangles, and the carrom boards around us."-Architectural Digest (India)

"Indian households harbor a wealth of interesting objects: chai glasses, tiffin boxes, stainless steel plate racks and the ubiquitous Bata sneakers are all inherently Indian, though hardly ever talked about. The authors of Sar set off on a trip around the country to research and photograph more than 200 of these everyday items (from religious relics to contemporary crafts), resulting in a beautiful coffee table book that explores the many facets of classic and modern Indian design. A must-have for anyone with even a slight interest in art, design or the Indian vernacular." -RicePotato.com

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