Salesforce B2C Solution Architect's Handbook

Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360

By: Mike King

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eText | 19 November 2021 | Edition Number 1

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Implement a digital transformation by moving to the Salesforce Customer 360 ecosystem, including B2C Commerce, Service, and Marketing Cloud

Key Features

Create a unified view of the customer across Salesforce products and beyond
Avoid inefficiencies and costly rework caused by poor architectural designs
Prepare for the B2C Solution Architect exam with focused scenarios following Salesforce best practices

Book Description

A carefully designed Customer 360 solution spanning B2C Commerce, Marketing, and Service clouds provides the foundation for a single view of the customer, unique insights, and transformational capabilities. There is currently a huge demand in the marketplace for professionals who understand how to leverage these components in concert. This book will help you understand the integration options and products that help you deliver value for organizations.

You'll start by developing a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. You'll then explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly rework. The book will guide you in implementing solutions that support a seamless identity experience across products using a hybrid B2C Commerce and Experience Cloud and advance to integrating Customer 360 solutions outside the Salesforce ecosystem. Once you have the core knowledge required to be a successful solution architect, you'll learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam.

By the end of this book, you will be able to design scalable, secure, and future-proof solutions supporting critical business demands for your customers.

What you will learn

Explore key Customer 360 products and their integration options
Choose the optimum integration architecture to unify data and experiences
Architect a single view of the customer to support service, marketing, and commerce
Plan for critical requirements, design decisions, and implementation sequences to avoid sub-optimal solutions
Integrate Customer 360 solutions into a single source of truth solution such as a Master Data Model
Support business needs that require functionality from more than one component by orchestrating data and user flows

Who This Book Is For

This book is for B2C commerce architects, application architects, integration architects, and system architects familiar with one or more products within the Customer 360 suite who want to master B2C solutions. This book will help enterprise architects, Salesforce architects, and the CTO team at Salesforce customer organizations looking benefits from a well-designed unified solution. A general understanding of data integration, APIs, and connected systems, along with the fundamentals of customer experiences in B2C solutions, is necessary to get the most out of the book.