Safe Danger

The art of taking playful risks to fuel creativity, unlock potential and build success

By: Ben Swire

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Paperback | 3 February 2026

At a Glance

Paperback
288 Pages

Dimensions(cm)
23.8 x 15.6 x 2.5

Paperback

RRP $34.99

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Everything you want to achieve in life requires you to take risks, push beyond your comfort zone and build trust with others. Our first instinct is often to avoid risk altogether, but that only creates a chasm between what we want to achieve and what we're willing to do to get there.

To bridge that divide, we need a way to make those risks feel smaller, less dangerous, more worthwhile, and, frankly, more fun. Safe Danger offers groundbreaking insights that will allow readers to overcome and control the risks in their lives, based upon five core principles:

1. Create safe danger
2. Make the familiar unfamiliar
3. Celebrate joyful failing
4. Connect through highly personal low stakes
5. Jump the tracks of though

Including practical and impactful activities based on these principles, Safe Danger is an essential companion for anyone looking to unlock their full potential or escape an unsatisfying professional life.

Taking safe risks has been proven to help build confidence and strengthen the emotional muscles needed to deal with uncertainty and navigate unexpected change, meaning you'll be better prepared to take important risks when the opportunities arise.

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