The Public and the National Agenda

Name: The Public and the National Agenda
Brand: LAWRENCE ERLBAUM ASSOC INC
Price: 60.99 AUD
Availability: BackOrder

How People Learn About Important Issues

By: Wayne Wanta

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Paperback | 1 June 1997 | Edition Number 1

At a Glance

Paperback
132 Pages

Dimensions(cm)
22.9 x 15.2 x 1.27

Paperback

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Focusing on the agenda-setting function of the news media from an information processing standpoint, this volume examines how individuals expose themselves to news media content and how this content translates into issue salience. It utilizes the individual as the unit of measurement. Many agenda-setting studies have used the issue, rather than the individual, as the unit of measurement. By employing an "agenda-setting susceptibility" index, the book details how individuals who actively process information in the news media are most susceptible to agenda-setting effects. Merging agenda-setting with research in information processing and uses and gratifications, it proposes and tests a causal model of media agenda-setting influences by examining demographics, psychological factors, and behavioral variables of individuals.

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