Routledge Communication

Theory and Practice

By: Alison Alexander (Editor), James Owers (Editor), Rodney A. Carveth (Editor)

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Paperback | 1 November 2003 | Edition Number 3

At a Glance

Paperback
312 Pages

Edition Type
New edition

Dimensions(cm)
22.86 x 15.24 x 1.65

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Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, regulatory constraints upon media operations, and changing economic value, providing key insights into media business activities. With the structure and value of media industries changing rapidly and sometimes dramatically, this text moves beyond a basic documentation of historical patterns to help readers understand the mechanics of change, offering insight into the processes reproducing contemporary trends in media economics.

Thoroughly updated in this third edition, Media Economics focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within specific media industries, including newspaper, magazine, television, cable, movie, radio advertising, music, and online industries. New for this edition are chapters on the advertising, book publishing, and magazine publishing industries. Chapters contributed by expert scholars and researchers provide substantial discussions of the crucial topics and issues in the media industry sectors, and emphasize both domestic and international businesses.

Offering a thorough examination of the economic factors and forces concerning the media industries, Media Economics is appropriate for use as a course text for advanced media management and economics students. It also serves as an indispensable reference for scholars and researchers in media business arenas.

Industry Reviews

"What a joy it was to finally find your book and be provided with such a solid, dispassionate analysis of the issues and industries....I really enjoyed the book."
-Adam Thierer, Director of Telecommunications Studies
Cato Institute

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Non-Fiction Industry & Industrial Studies Society & Culture Media Studies Language & Linguistics Economics Reference, Information & Interdisciplinary Subjects Interdisciplinary Studies Communication Studies Humanities

Preface	p. vii
Economic Value and Structure
An Introduction to Media Economics Theory and Practice	p. 3
Economics and Media Regulation	p. 49
Structure and Change: A Communications Industry Overview	p. 69
The Economics of International Media	p. 85
Industries and Practices
The Economics of the Daily Newspaper Industry	p. 109
The Economics of Books and Magazines	p. 127
The Broadcast Television Networks	p. 149
The Economics of the Cable Industry	p. 173
The Economics of Hollywood: Money and Media	p. 193
The Economics of the Contemporary Radio Industry	p. 207
The Economics of the Recording Industry	p. 221
The Economics of the Advertising Industry	p. 249
The Economics of Online Media	p. 265
Glossary	p. 283
Author Index	p. 295
Subject Index	p. 299
Table of Contents provided by Ingram. All Rights Reserved.

Routledge Communication

Theory and Practice

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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