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Rollercoaster : The Turbulent Life and Times of Vodafone and Chris Gent - Trevor Merriden

Rollercoaster

The Turbulent Life and Times of Vodafone and Chris Gent

By: Trevor Merriden

Hardcover | 20 June 2003 | Edition Number 1

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"Rollercoaster" ist das erste Buch auf dem Markt, das die hochst turbulente jungste Unternehmensgeschichte von Vodafone charakterisiert.

Eine flotte und spannende Geschichte, die eine der dramatischsten Perioden in der Unternehmensgeschichte widerspiegelt.

Es ist die Geschichte von Chris Gent und Vodafone.

Als der Telekomsektor zusammenbrach, geriet auch Vodafone mit in den Strudel schlechter Nachrichten: Anklagen wegen schlecht durchgefuhrter Akquisitionen, Überinvestition, und ubertrieben hohe Gehaltszahlungen fur Vodafone-Chef Chris Gent.

Autor Tevor Merriden zeichnet hier den dramatischen Aufstieg von Gent und Vodafone nach und analysiert, welche Beweggrunde beide fur ihr Handeln hatten.

Er untersucht die turbulente jungste Geschichte und stellt forschende Fragen zur Zukunft des Unternehmens.

Spannend und unterhaltsam geschrieben.
Industry Reviews
"...Timed to coincide with Vodafone's results yesterday comes Rollercoaster, Trevor Merriden's history of the company and its outgoing chief executive Sir Christopher Gent..." (Daily Telegraph, 28 May 2003)

"...a fantastic read...it gives the reader an insight into their (Chris Gent & Vodafone) stunning achievement..." (Management Today, June 2003)

"...a fast-paced and compelling narrative...Rollercoaster presents the only true picture of the fortunes of the man and the company..." (Luton News, 4 June 2003)

"...Here you will find all the highlights of the spectacular story of one of the UK's genuine world class companies..." (Accounting & Business, July/August 2003)

"...not just an exciting and pacey history of one of the world's most powerful company's, it provides a real insight..." (Get Feedback, 23 June 2003)

"...Merriden writes clearly and tells a good story..." (Information Age, July 2003)

"...this is a fascinating account of the troubles of Vodafone..." (The Shetland Times, 19 September 2003)

"...compelling reading..." (Long Range Planning, Vol 37, 2004)

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