Rocket Fuel

The One Essential Combination That Will Get You More of What You Want from Your Business

By: Gino Wickman, Mark C. Winters

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eBook | 28 April 2015 | Edition Number 1

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208 Pages

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Discover the vital relationship that will take your company from "What’s next?" to "We have liftoff!"

Visionaries have groundbreaking ideas. Integrators make those ideas a reality. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald’s. It worked for Ford. It can work for you.

From the author of the bestselling Traction, Rocket Fuel details the integral roles of the Visionary and Integrator and explains how an effective relationship between the two can help your business thrive. Offering advice to help Visionary-minded and Integrator-minded individuals find one another, Rocket Fuel also features assessments so you’re able to determine whether you’re a Visionary or an Integrator.

Without an Integrator, a Visionary is far less likely to succeed long-term ,and realize the company’s ultimate goals—likewise, with no Visionary, an Integrator can’t rise to his or her full potential. When these two people come together to share their natural talents and innate skill sets, it’s like rocket fuel—they have the power to reach new heights for virtually any company or organization.

Industry Reviews

"Rocket Fuel is a powerful model for freeing up entrepreneurial visionaries to do what they do best. Gino and Mark provide a practical gameplan for building an organization that perfectly combines vision and integration."
—Dan Sullivan, President and Founder of Strategic Coach®

"In this brilliant book, Gino Wickman and Mark C. Winters explain the vital importance of having both a visionary and an integrator—and show how that relationship can provide the 'rocket fuel' your company needs to achieve its full potential."
—Bo Burlingham, Editor-at-Large of Inc. magazine and author of Small Giants and Finish Big: How Great Entrepreneurs Exit Their Companies on Top