Risquï½ Business

Breastaurants in American Culture

By: Ty Matejowsky

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Paperback | 15 August 2025

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232 Pages

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15.1 x 22.9 x 1.9

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Risqu© Business serves up the breastaurant industry, where food service, sex appeal, identity, and gender politics mix. Risqu© Business explores the rise and ongoing cultural reckoning of "breastaurants": sports barâ"style restaurants like Hooters and Twin Peaks, which have long relied on the sexualized presentation of female servers to attract a mostly straight, male clientele. Ty Matejowsky, professor of anthropology at the University of Central Florida, is uniquely positioned in America's foundational, breastaurant-saturated landscape. From this vantage, he offers a well-balanced account that draws on pop culture, media analysis, and contemporary gender politics. He delivers a smart, layered analysis of how breastaurants commodify youth and femininity, uphold retrograde masculinity, and serve as symbolic battlegrounds in today's highly charged political environments including America's deeply polarized Red State/Blue State divide. With case studies, cultural critique, and a critical lens on labor and sexuality, Matejowsky reveals how these restaurants are more than just risqu© marketing gimmicks. They reflect deeper anxieties about gender, identity, and the uneasy fusion of sex and service in American consumer culture. Risqu© Business is a high-spirited study of an industry that thrives at the intersection of appetite and identity.

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