RISE

16 Reasons Why 10% of Start-ups Succeed

By: Michael W. Harrison

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Hardcover | 15 March 2025

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474 Pages

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22.86 x 15.24 x 3.02

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Dr. Harrison's second book, RISE: 16 Reasons Why 10% of Start-ups Succeed, builds on the insights from his first book, FALL: 16 Reasons Why 90% of Start-ups Fail, to explore the key factors that contribute to start-up success in the age of innovation, disruption, and digitalization.In the dynamic and ever-evolving world of start-ups, while many things change, certain fundamental elements remain constant. RISE: 16 Reasons Why 10% of Start-ups Succeed offers an invaluable and practical guide to understanding and emulating the strategies that set successful start-ups apart.

You will discover:

. How to ensure you are developing the right product for the right market at the right time, with the right team and partners.

. Strategies to outmaneuver the competition and stay ahead in the market.

. The significance of passion, focus, and energy in driving the success of even the best products.

. The importance of listening to advice, seeking guidance from the right places, and pivoting when necessary.

. How paying close attention to customer feedback can lead to continuous improvement and increased loyalty.

. Effective sales and marketing strategies that align with your business goals to drive growth and customer engagement.

. The necessity of maintaining team morale and energy to sustain long-term success.

Through meticulous research and real-life case studies, RISE provides a roadmap for aspiring entrepreneurs to navigate the challenges and seize the opportunities in the start-up ecosystem. By learning from the success stories of others, you can build a start-up that not only survives but thrives in today's competitive landscape.

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RISE

16 Reasons Why 10% of Start-ups Succeed

At a Glance

Hardcover

Shipping

How to return your order

Defective items

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