Right By Design

Product design is becoming increasingly challenging as product complexity increases dramatically with the advent of autonomous control and the need to achieve zero emissions. Companies continue to have poor product launches with significant numbers of recall campaigns and high after-sales warranties. It is important that potential product failures are identified and fixed during the design of a product. Failure modes found late after the design has matured are normally easy to find with some being identified by the customer but are often difficult and expensive to fix since modifying one part will often have a knock-on effect on other parts causing other problems. Discovering failure modes early in the design process is often difficult requiring rigorous and comprehensive analysis but once found such failure modes are usually easy and cheap to fix.

This book presents an approach to product design based on Failure Mode Avoidance that utilizes a series of strongly interrelated engineering tools and interpersonal skills that can be used to discover failure modes early in the design process. The tools can be used across engineering disciplines.

Despite engineering being largely a team activity, it is often the case that little attention is paid to the team process after the team membership has been identified, with membership normally being based on technical expertise. In addition to technical expertise, an effective engineering team requires individual engineers to work together efficiently. Good leadership is also required with the leader able to both manage change and encourage individual team members to work to the best of their ability. The book interweaves technical skills, team skills, and team leadership in a way that reflects their real-life interrelationship.

The book tells the fictional story of a small engineering team and its leader as they implement the skills introduced in the book and follows their experiences reflecting individual difficulties, enthusiasm, humor, and skepticism in applying the methodologies and tools for the first time. In addition, the story tells of team members' interactions with their management and peers within a company that, having been very successful, finds itself in financial difficulties.

It promotes constructivist learning through the reader empathizing with the characters in the book. These characters ask questions that are typical of those that learners will ask about the subject matter. Learning reinforcement is also integrated into the storyline as a natural and unobtrusive feature.

The book is intended to be read like a novel from cover to cover with a storyline that motivates the reader to read on. While including in-depth technical examples the book is not intended as a seminal text on Failure Mode Avoidance or team skills but is intended to give the reader an understanding such that they are motivated to learn more. Having read the book, it can be treated more typically as a textbook by returning to some of the technical detail or looking to further reading such as that identified in the book.