Responsive Logos

In the field of branding logos have to be optimized for smart phones, tablets, TVs, desktops and meet users' needs at the same time, with design variants for all types of physical and digital supports, in a trend known as responsive logos. This book features with detailed analysis examples to help designers make logos that are both useful and stylish in this digital era.

Technological evolution gives people the possibility to receive information from different sources by means of various devices. In the field of branding, logos have to be optimised for smart phones, tablets, TVs and desktops and meet users' needs at the same time. It's not new; traditionally, a designer is used to preparing a few variants of the same logo to use for different purposes (horizontally, vertically, short, tall, small, etc.) in different media (book covers or spine, advertisements, positive/negative...).

Book features :

• This book features examples to help designers make logos that are both useful for all formats and supports and stylish in this digital era.
• Responsive logos, a new branding trend essential for designers who want to stay current.
• Logos adapted to all types of formats.
• Giant brands such as Coca-Cola, Nike and Chanel already have brand variants adapted to each scenario.
• How brands need to be adapted to the multitude of current digital devices.
• colour illustrations throughout

About the Author

Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose works focus on international design, architecture, branding, communication, trends, and culture. He is also the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organizations, and he has also been a jury member for China's most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities within the Macau University of Science and Technology.