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Responding To the Screen

Name: Responding To the Screen
Brand: Taylor & Francis Inc
Price: 280.99 AUD
Availability: BackOrder

Reception and Reaction Processes

By: Dolf Zillmann (Editor), Jennings Bryant (Editor)

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Hardcover | 1 April 1991 | Edition Number 1

At a Glance

Hardcover
416 Pages

Dimensions(cm)
22.9 x 15.2 x 3.18

Hardcover

RRP $326.00

$280.99

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This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' subsequent behavior. The editors strive to further understanding of some of the basic processes underlying the ways we gain entertainment and information.

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