Researching Audiences

A Practical Guide to Methods in Media Audience Analysis

By: Catherine Murray, Kim Schrøder, Kirsten Drotner, Steve Kline

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Paperback | 7 August 2003 | Edition Number 1

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256 Pages

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23.4 x 15.5 x 2.4

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Kim Schroder is Professor at the Centre for User-Oriented Communication Researc at Roskilde University, Denmark.

Kirsten Drotner is Professor at the Centre for Media Studies at University of Southern Denmark.

Stephen Kline is Professor at the School of Communication at Simon Fraser University, British Columbia.

Catherine Murray is Associate Professor at the School of Communication at Simon Fraser University, British Columbia. How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public? And is there a link between television viewing and violent behavior? Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy, and commercial research. It will help readers explore what audience members do with the media, how they make sense of the media, and how the media may influence social affairs from the micro to the macro level. "An enormously knowledgeable, highly detailed and well-exemplified study of the several traditions of research that have historically helped form audience studies an exceptionally valuable book."— Particip@tions

Industry Reviews

An enormously knowledgeable, highly detailed and well-exemplified study of the several traditions of research that have historically helped form audience studies an exceptionally valuable book. Particip@tions

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Approaching the Media Audienc?
The relevance of audience researc?
What is an 'audience'?
Audience research: a brief histor?

Survey Research on Audience?
Survey research in practice: an eye-opening case stud?
Survey research: defining the field?
The toolbox of survey research about media audience?

Experimental Research on Audience?
Experimental research in practice: an eye-opening case stud?
Experimental research: defining the fiel?
The toolbox of experimental research about media audience?

Reception Researc?
Reception research in practice: an eye-opening case stud?
Reception research: defining the fiel?
The toolbox of reception researc?

Media Ethnograph?
Media ethnography in practice: an eye-opening case stud?
Media ethnography: defining the fiel?
The toolbox of media ethnograph?

Future Horizons of Media Audience Researc?
Towards a common toolbox?
Table of Contents provided by Publisher. All Rights Reserved.

Researching Audiences

A Practical Guide to Methods in Media Audience Analysis

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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